Wine brands can be divided into the arcane world of winemakers’ alchemy where wine is to be discovered and explored, and the world of mass, FMCG consumerism, where wine provenance is of less interest than price and convenience of acquisition. 

These spheres are converging as consumers demand wines that are accessible and affordable, without compromising quality. 

Rascallion Wines challenges the conventions of creating and selling wine brands to fulfil this need.